Author: Alex

What is a Sales Leader? A Guide to Successful Leadership in Sales

Every second person on LinkedIn has a view on Sales Leadership. You can even look up “What are the key elements of Sales Leadership?” in an AI engine. Most of the major CRM providers also have plenty of information on “Being a Sales Leader”. Sales Coaching is the fastest way to grow your knowledge of […]

Where does Sales Coaching fit in your business

Sales Coaching is the perfect way to grow your business, capability and career. What is Sales Coaching?  Sales Coaching on its own does not work to the same level that a comprehensive mentoring and coaching program works. Sales coaching must be a key part of an overall sales and sales leadership improvement program. A sales […]

Why you don’t want more leads (stop the mass lead generation programs)

Here’s the hard truth for tech founders, particularly those selling a complex solutions to infrequent buyers. You don’t want more leads. The temptation to focus on lead generation as the be all and end all, is not the answer to your prayers. Leads are good, but not all leads are created equal. Quantity does not trump […]

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