Key learnings heading into 2024

In the last 12 months we’ve worked with 20 customers on improving their sales leadership capability and enabling them to have predictable, sustainable revenue. We’ve presented at countless events on Sales Leadership or Growing revenue. We’ve also run two separate surveys. The first was with a large group of Founders looking for capital and the second […]
Build Your Pipeline Masterclass

Our Pipeline Masterclass was one of our most popular. Who doesn’t need more leads? Please click the Build Your Pipeline Masterclass Replay to watch it again and remind yourself of where those new leads and future customers are hiding. Or watch it for the first time and enjoy. Remember: COCO – Come Out, Come Out wherever you […]
7 Ways Sales Leadership Drives Revenue Growth

At Sales Director Central we meet and talk with many Founders, Owners and Directors in small to medium businesses selling a complex solution in a B2B environment. Their views and approach on Sales Leadership, and even for some of the more savvy investors, is a constant source of discussion. We interview the key stakeholders during […]
How do I know if I have a poor performer?

In a recent LinkedIn article, JD spoke about the 4 reasons Tech Founders hold on to poor performing sales people. One of the questions we’ve been asked is “How do we really know if they are poor performers?“. On the surface this is an easy answer “Zero sales”. But this is not easy for many Founders […]
Average tenure for sales people? 19 Months

Does it surprise you that the average tenure for a sales person is 19 months and has been trending down in recent times? Here are my thoughts on WHY. Most sales people are hired and left to fail. They have little support, after all they are being paid a base salary. The business is poorly […]
