[Our Services]
Our Services: Transforming Sales Functions with a Proven Pathway
We build the framework and cadence that turns sales effort into consistent performance. We do this through a practical three-step journey: Diagnose, Plan, Execute. You get embedded sales leadership to support implementation, coaching, and accountability.
Why Choosing the Right Sales Leader Matters
At Sales Director Central, we understand the of leading a sales team that works hard but struggles to deliver consistent results.
Our Australian fractional sales leaders 30+ years of frontline sales expertise and proven frameworks to deliver clarity, focus and confidence.
With the right leadership in place, your sales team won’t just chase targets – they’ll consistently exceed them.
Are you ready to see what’s possible?
Experienced. Execution. Framework.
Predictable growth doesn’t come from chance. It comes from alignment. Here’s how the three parts fit together:
MENTOR
Seasoned Australian sales leaders bring decades of expertise, guiding teams through complex sales with practical coaching, structure and customer-focused strategies that consistently deliver results.
YOU
Real change happens when your sales team takes ownership. With guidance, accountability and support, tactical sales execution becomes disciplined, scalable and aligned with long-term business goals.
SALES FRAMEWORK
Our proven PAMICE sales Framework turns scattered sales activity into structured, measurable outcomes – creating precision, consistency and momentum across your entire sales function that leads to more conversions and revenue.
Meet Our Sales Director Central Founders
Paul (Sarge) Sargeant
Paul co-founded Sales Director Central after a successful career in consulting, sales and sales leadership. With more than 25 years of experience in technology sales, he has partnered with some of the most recognised names in the IT industry, spanning both products and services.
Over the past decade, Paul has guided organisations in technology, supply chain, manufacturing and the not-for-profit sector, helping them achieve predictable, sustainable growth. Known for his straight-talking, practical approach, he brings deep frontline experience and a genuine passion for sales leadership that builds lasting results.
John (JD) Dean
With over 30 years of sales leadership experience, John (JD) Dean co-founded Sales Director Central, building on the success of Katalyst Consulting, which he established in 2004. JD is passionate about sales and has spent the last 16 years guiding businesses to achieve predictable, sustainable growth.
His engaging and challenging style, combined with deep thought leadership, has made him a sought-after keynote speaker and trusted advisor. JD’s work has consistently helped companies more than double their revenue by embedding proven leadership and sales discipline.
Our Sales Directors & Sales Mentors
Beyond our founders, we work with a team of senior fractional Sales Leaders who bring specialist expertise across industries.
Tony Timney
Tony has over 25 years of senior sales leadership experience across enterprise software and telecommunications. He specialises in building high-performing, accountable teams that consistently deliver sustainable results.
Passionate about the craft of sales, Tony takes a practical, outcome-focused approach, equipping sales leaders with the clarity, structure, and confidence needed to execute effectively and drive measurable growth for their businesses.
Tony Bartlett
Tony began his career selling fax machines on commission, quickly learning the discipline needed to succeed. After returning to university at 27, he balanced study, family and work, sharpening his perspective on sales leadership.
Over the past 25 years, Tony has focused on technology, HVAC, and security sectors, building and leading high-performing sales teams that deliver predictable, sustainable results through structured processes, accountability and a customer-focused approach.
Adrian Rudman
Adrian Rudman is an accomplished sales leader with extensive experience in software and SaaS environments. He takes a strategic, results-driven approach to sales management, helping teams improve performance, refine processes and achieve sustainable revenue growth.
Clients benefit from his decades of hands-on leadership and deep expertise in aligning people, process and performance, turning sales activity into measurable, predictable outcomes that drive lasting business success.
Glen Charge
Glenn Charge started his career as an engineer in the technical B2B space before moving into sales. Over the past 20+ years, he has built and led high-performance sales teams, growing teams of over 100 and driving significant revenue.
Passionate about sales, people and culture, Glenn delivers professional, client-focused leadership that turns sales strategy into measurable, rewarding outcomes for both teams and businesses.
More joining each month
Work with Certified Sales Mentors
Gain confidence knowing your sales team is guided by proven, certified leadership.
Every Fractional Sales Leader at Sales Director Central is certified, ensuring their experience and approach align with our proven sales leadership framework, PAMICE.
Our Australian Sales Mentors undergo significant onboarding and practical training, bringing structured, measurable expertise to your team. Digital certifications, provided by Learning Vault, recognise mentors who have consistently delivered exceptional results.
